Spotlight on Artist Logan Ledford
Jovial! That is how I felt when I first saw a painting by artist Logan Ledford. The piece put a smile on my face. Once I saw the painting was named, "who wants shots? Ok, 25 shots please", I was instantly infatuated. I quickly looked through all her work and was so inspired that I put one of her images on my mood board. This was a great decision on my part because it leads to me contacting the artist for an interview. I received a quick response from Ledford and she happily agreed to an interview.
I am extremely excited to share this interview with everyone because I am a true fan of Logan Ledford and her art. Not only is this Louisiana native living in one of my favorite cities, New Orleans, she also has a background in Interior Design (something I wish I was better at). Please continue reading below for the refreshingly candid responses Ledford provided for my questions.
What sparked your interest in art?
My interest was sparked by my family. My grandparents and parents are huge supporters of the arts; they are also all creative and artistic in their own way. My grandmother was a textile artist in New Orleans in the 60s. So you could say it all sparked as soon as I could draw, around 3 years old. My grandfather saved every "first" of mine, first drawing, first photograph, first painting etc.
Where does your artistic influence come from?
My influence has evolved over the years. When I was younger I was totally captivated by Impressionists, specifically Degas. I loved the colors and heavy texture of the oil paint. Further down the road I was influenced by Andy Warhol, Helen Frankenthaler, Ellsworth Kelly, Rothko, and Sol Lewitt. I am continuously doing research and looking for new artists to gain inspiration from.
What inspires you?
I am inspired by the colors of New Orleans houses. The personalities of the people here, and all the hilarious outrageous stories people tell you. Most everyone here is nice, welcoming, and happy! So I am definitely inspired by my city.
What is the most challenging part of being an artist?
Time management 100%. I tend to let my mind wander and go into rabbit holes, so staying on track / schedule is a challenge for me. It also is just me in my business, so I'm the artist, errand runner, accountant, PR / marketing person, etc. I'm working on getting a good process down little by little.
What is your favorite part about being an artist?
I love the flexible schedule; it is nice that every day is a little different. That way I am never bored. I can travel almost whenever. Also, I like being able to focus on my ideas and what I want to create. I love my clients, they trust me blindly almost. They are wonderful to work with and get to know, I'm happy to say the majority of them have all become friends of mine.
In your career as an artist, what has been your most notable moment?
I am still emerging and working my way onto different people's radar. Most recently, I got to show a piece at the Ogden Museum of Southern Art at their Magnolia Ball event, that was very exciting! A great group of people from New Orleans and the gulf south getting to see and experience my work.
Do you remember the point in life when you realized you wanted to make a living as an artist?
Probably since I was young, maybe 10 years old or so. I changed my mind a lot along the way since it is a hard path to take. I've had various jobs within the creative field for about 6 years after college. I always rounded back to it though, and here I am!
What art or artist do you identify with the most?
That is a hard one. I think I identify art wise with abstract expressionists, but I consider my art to be minimal colorist as well. I like minimalism concepts and lots of bright colors.
How do you work?
I have 2 processes. Process one is to just go for it, put the design and paint I envision in my head on the canvas. Painting doesn't take too long, although my drying process can take up to a week or more. My second process is to sketch out ideas and color combos first in my sketchbook. Then I get feedback from various artist friends and mentors, then execute my top 3-4 concepts. Honestly, it depends on my mood, my mood will determine which process route I take.
Is there a theme to your work?
I worked as a graphic designer for 5 years. So my work tends to be very graphic. I like grids, circles, lines, stripes, and circular shapes.
Has your work changed over time?
Absolutely! I had 2 main series of work last year. My color spot work and then a gold spot series that was super minimal and clean utilizing only liquid gold leaf paint. This year I have evolved my work a bit and combined the two series onto single pieces. It's exciting and I think very necessary to evolve and push your work forward. It will continually help you do your best work.
What responses have you received regarding your work?
Mostly good. People love the pops of color and say it makes them happy to look at. It is extremely encouraging to have people give me feedback and support via social media, email, and inviting me to collaborate with them and/or their company. It really is the highest compliment I can receive. I've had a few people remark that they don't get it or it's not conceptual enough for them, and that is totally fine. Art is subjective, and everyone is different.
What feelings do you try to convey in your work? Or do you want the viewers to interpret that for themselves?
I actually really enjoy hearing how others interpret my work, and what feelings or thoughts it provokes. My work is open to interpretation. I do hope that it makes people happy and inspires them.
How has your work evolved and where do you see it going?
It has evolved. I hope that I can eventually paint in a larger scale and with different mediums. I am starting to explore other painting surfaces besides canvas and birch panel. So stay tuned!
Do you have any other creative outlets?
I am also a graphic designer and keep a handful of freelance clients. Lately, I have been doing some work with a stained glass artist. I always find it inspiring to push yourself outside of your comfort zone.
What is your ultimate goal with your art work?
My goal is to inspire people and create intrigue. I love to create art that can live in harmony with a well-designed interior space. So if I can do both of those, I will be a happy girl!
Any last words?
Be patient with your dreams, trust your gut, work hard and don't give up! You will eventually get to the place/career you are meant to be in. Our generation and current world is not a patient one, and patience is hard to learn but it is the key to success.